As of June 2024, around ** percent of marketing professionals surveyed worldwide rated their data-driven strategies somewhat successful. Approximately ** percent considered them very successful, and **** percent as unsuccessful. According to the same study, targeting segmented audiences and real-time decision-making were among the top challenges for executing a data-driven strategy.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Ascend2. (July 10, 2024). Success rate of data-driven strategies according to marketing professionals worldwide as of June 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1487815/success-rate-data-driven-strategies-worldwide-worldwide/
Ascend2. "Success rate of data-driven strategies according to marketing professionals worldwide as of June 2024." Chart. July 10, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1487815/success-rate-data-driven-strategies-worldwide-worldwide/
Ascend2. (2024). Success rate of data-driven strategies according to marketing professionals worldwide as of June 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1487815/success-rate-data-driven-strategies-worldwide-worldwide/
Ascend2. "Success Rate of Data-driven Strategies According to Marketing Professionals Worldwide as of June 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 10 Jul 2024, /statistics/1487815/success-rate-data-driven-strategies-worldwide-worldwide/
Ascend2, Success rate of data-driven strategies according to marketing professionals worldwide as of June 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1487815/success-rate-data-driven-strategies-worldwide-worldwide/ (last visited August 12, 2026)
Success rate of data-driven strategies according to marketing professionals worldwide as of June 2024 [Graph], Ascend2, July 10, 2024. [Online]. Available: /statistics/1487815/success-rate-data-driven-strategies-worldwide-worldwide/
