among consumers in Australia, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, Ireland, India, Italy, Japan, Mexico, the Netherlands, New Zealand, the Philippines, Singapore, South Korea, Spain, Sweden, the United Arab Emirates, the United Kingdom, and the United States.
Method of interview
Online survey
Supplementary notes
* ÀÖ²¥´«Ã½app×îа汾 calculated the 2023 figure based on the source's data.
** Number of respondents in 2024.
The source does not specify the age of the respondents or the number of respondents per surveyed territory.
Citation formats
Consumers' comfort around brands using AI worldwide 2023-2024
During a 2024 global survey, approximately ** percent of responding consumers expressed comfort around brands using artificial intelligence (AI). A year earlier, that share stood at nearly ** percent.
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ÀÖ²¥´«Ã½app×îа汾. (November 14, 2024). Consumers' comfort around brands using artificial intelligence (AI) worldwide in 2023 and 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/1536448/consumers-comfort-brands-using-ai/
ÀÖ²¥´«Ã½app×îа汾. "Consumers' comfort around brands using artificial intelligence (AI) worldwide in 2023 and 2024." Chart. November 14, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/1536448/consumers-comfort-brands-using-ai/
ÀÖ²¥´«Ã½app×îа汾. (2024). Consumers' comfort around brands using artificial intelligence (AI) worldwide in 2023 and 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/1536448/consumers-comfort-brands-using-ai/
ÀÖ²¥´«Ã½app×îа汾. "Consumers' Comfort around Brands Using Artificial Intelligence (Ai) Worldwide in 2023 and 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 14 Nov 2024, /statistics/1536448/consumers-comfort-brands-using-ai/
ÀÖ²¥´«Ã½app×îа汾, Consumers' comfort around brands using artificial intelligence (AI) worldwide in 2023 and 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1536448/consumers-comfort-brands-using-ai/ (last visited August 18, 2026)
Consumers' comfort around brands using artificial intelligence (AI) worldwide in 2023 and 2024 [Graph], ÀÖ²¥´«Ã½app×îа汾, November 14, 2024. [Online]. Available: /statistics/1536448/consumers-comfort-brands-using-ai/
