During a 2023 survey carried out among marketing leaders predominantly in consumer packaged goods and retail from North America, the most common driver for clean room strategies were in-depth analytics (named by ** percent of respondents), ability to measure campaign results (** percent), and ease of data integration (** percent). In a different survey, ** percent of responding U.S. marketers said they would focus more on data clean rooms in 2023 than they had in 2022.
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MarketingCharts. (January 26, 2023). Data clean room strategy drivers among marketers in North America as of January 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 14, 2026, from /statistics/1362332/data-clean-room-strategy-drivers/
MarketingCharts. "Data clean room strategy drivers among marketers in North America as of January 2023." Chart. January 26, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 14, 2026. /statistics/1362332/data-clean-room-strategy-drivers/
MarketingCharts. (2023). Data clean room strategy drivers among marketers in North America as of January 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 14, 2026. /statistics/1362332/data-clean-room-strategy-drivers/
MarketingCharts. "Data Clean Room Strategy Drivers among Marketers in North America as of January 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 26 Jan 2023, /statistics/1362332/data-clean-room-strategy-drivers/
MarketingCharts, Data clean room strategy drivers among marketers in North America as of January 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1362332/data-clean-room-strategy-drivers/ (last visited August 14, 2026)
Data clean room strategy drivers among marketers in North America as of January 2023 [Graph], MarketingCharts, January 26, 2023. [Online]. Available: /statistics/1362332/data-clean-room-strategy-drivers/
