During a 2023 survey carried out among marketing technology decision makers from the United States, ** percent of respondents named the ability to unify data from multiple sources and platform as one of benefits of their organizations currently drew from using customer data platforms; another ** percent expected such an ability in the future.
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MarketingCharts. (January 26, 2023). Benefits of customer data platforms according to marketing technology decision makers in the United States as of January 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/1208524/cdps-benefits-usa/
MarketingCharts. "Benefits of customer data platforms according to marketing technology decision makers in the United States as of January 2023." Chart. January 26, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/1208524/cdps-benefits-usa/
MarketingCharts. (2023). Benefits of customer data platforms according to marketing technology decision makers in the United States as of January 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/1208524/cdps-benefits-usa/
MarketingCharts. "Benefits of Customer Data Platforms According to Marketing Technology Decision Makers in The United States as of January 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 26 Jan 2023, /statistics/1208524/cdps-benefits-usa/
MarketingCharts, Benefits of customer data platforms according to marketing technology decision makers in the United States as of January 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1208524/cdps-benefits-usa/ (last visited August 18, 2026)
Benefits of customer data platforms according to marketing technology decision makers in the United States as of January 2023 [Graph], MarketingCharts, January 26, 2023. [Online]. Available: /statistics/1208524/cdps-benefits-usa/
