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Characteristics most important for advertising professionals when evaluating identity solutions from a privacy standpoint worldwide as of August 2024

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Source

Release date

October 2024

Region

Worldwide

Survey time period

July and August 2024

Number of respondents

202 respondents

Special properties

among advertisers, publishers, AdTech platforms, as well as others (nine percent)

Supplementary notes

Regional distibution of survey respondents:

  • 38 percent from Europe, the Middle East and Africa,
  • 28 percent from North America,
  • 19 percent from Asia Pacific,
  • 16 percent from Latin America and the Carribean.

Citation formats

Privacy criteria used for selecting identity solutions worldwide 2024

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, Nov 12, 2024

During a mid-2023 survey carried out among advertising industry professionals worldwide, scale was the most important criterion applied when selecting a third-party cookie replacement solution, named by ** percent of respondents. Security ranked second, with ** ±è±ð°ù³¦±ð²Ô³Ù.Ìý

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Statistics on " Data usage in marketing and advertising in the U.S. "

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Overview

8

Consumer perception

8

Cookie replacement solutions

6

Customer data platforms (CDPs)

5

Artificial intelligence (AI)

7

Data protection & breaches

8

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Topics

Data usage in marketing and advertisingMarketing technologyAdvertising consumption and perception in the U.S.Marketing personalization worldwideThird-party cookie deprecation
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