As of June 2024, around ** percent of marketing decision-makers surveyed worldwide said targeting segmented audiences was among the challenges for executing a data-driven strategy. Real-time decision-making and finding and maintaining quality data rounded up the top three, mentioned by ** and ** percent of respondents, respectively. According to the same study, the areas in which data-driven marketing was the most useful included email marketing and customer experience (CX).
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Ascend2. (July 10, 2024). Leading challenges for executing a data-driven strategy according to marketing decision-makers worldwide as of June 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1450009/challenges-data-driven-marketing-strategy/
Ascend2. "Leading challenges for executing a data-driven strategy according to marketing decision-makers worldwide as of June 2024." Chart. July 10, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1450009/challenges-data-driven-marketing-strategy/
Ascend2. (2024). Leading challenges for executing a data-driven strategy according to marketing decision-makers worldwide as of June 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1450009/challenges-data-driven-marketing-strategy/
Ascend2. "Leading Challenges for Executing a Data-driven Strategy According to Marketing Decision-makers Worldwide as of June 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 10 Jul 2024, /statistics/1450009/challenges-data-driven-marketing-strategy/
Ascend2, Leading challenges for executing a data-driven strategy according to marketing decision-makers worldwide as of June 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1450009/challenges-data-driven-marketing-strategy/ (last visited August 12, 2026)
Leading challenges for executing a data-driven strategy according to marketing decision-makers worldwide as of June 2024 [Graph], Ascend2, July 10, 2024. [Online]. Available: /statistics/1450009/challenges-data-driven-marketing-strategy/
