According to a global survey among marketing professionals in January 2025, approximately ** percent reported using artificial intelligence (AI) extensively in their data-driven marketing efforts. Around ** percent said they integrated AI in select areas, whereas ** percent were exploring AI, but have not implemented the technology. Some ** percent reported not having plans to use AI.
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Ascend2. (January 31, 2025). Extent of artificial intelligence (AI) usage in data-driven efforts among marketing professionals worldwide as of January 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1487841/extent-ai-use-data-driven-marketing/
Ascend2. "Extent of artificial intelligence (AI) usage in data-driven efforts among marketing professionals worldwide as of January 2025." Chart. January 31, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1487841/extent-ai-use-data-driven-marketing/
Ascend2. (2025). Extent of artificial intelligence (AI) usage in data-driven efforts among marketing professionals worldwide as of January 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1487841/extent-ai-use-data-driven-marketing/
Ascend2. "Extent of Artificial Intelligence (Ai) Usage in Data-driven Efforts among Marketing Professionals Worldwide as of January 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 31 Jan 2025, /statistics/1487841/extent-ai-use-data-driven-marketing/
Ascend2, Extent of artificial intelligence (AI) usage in data-driven efforts among marketing professionals worldwide as of January 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/1487841/extent-ai-use-data-driven-marketing/ (last visited August 13, 2026)
Extent of artificial intelligence (AI) usage in data-driven efforts among marketing professionals worldwide as of January 2025 [Graph], Ascend2, January 31, 2025. [Online]. Available: /statistics/1487841/extent-ai-use-data-driven-marketing/
