among consumers in Australia, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, Ireland, India, Italy, Japan, Mexico, the Netherlands, New Zealand, the Philippines, Singapore, South Korea, Spain, Sweden, the United Arab Emirates, the United Kingdom, and the United States.
Method of interview
Online survey
Supplementary notes
* ÀÖ²¥´«Ã½app×îа汾 calculated the figure based on the source's data.
The source does not specify the age of the respondents or the number of respondents per surveyed territory.
Citation formats
Share of consumers trusting brands generally to use AI responsibly worldwide Q3 2024
During a 2024 global survey, a little more than * – or ** percent – of responding consumers said they trusted brands generally to use artificial intelligence (AI) responsibly.
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ÀÖ²¥´«Ã½app×îа汾. (November 14, 2024). Percentage of consumers trusting brands generally to use artificial intelligence (AI) responsibly worldwide as of 3rd quarter 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 16, 2026, from /statistics/1536451/consumers-trust-brands-using-ai/
ÀÖ²¥´«Ã½app×îа汾. "Percentage of consumers trusting brands generally to use artificial intelligence (AI) responsibly worldwide as of 3rd quarter 2024." Chart. November 14, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 16, 2026. /statistics/1536451/consumers-trust-brands-using-ai/
ÀÖ²¥´«Ã½app×îа汾. (2024). Percentage of consumers trusting brands generally to use artificial intelligence (AI) responsibly worldwide as of 3rd quarter 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 16, 2026. /statistics/1536451/consumers-trust-brands-using-ai/
ÀÖ²¥´«Ã½app×îа汾. "Percentage of Consumers Trusting Brands Generally to Use Artificial Intelligence (Ai) Responsibly Worldwide as of 3rd Quarter 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 14 Nov 2024, /statistics/1536451/consumers-trust-brands-using-ai/
ÀÖ²¥´«Ã½app×îа汾, Percentage of consumers trusting brands generally to use artificial intelligence (AI) responsibly worldwide as of 3rd quarter 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1536451/consumers-trust-brands-using-ai/ (last visited August 16, 2026)
Percentage of consumers trusting brands generally to use artificial intelligence (AI) responsibly worldwide as of 3rd quarter 2024 [Graph], ÀÖ²¥´«Ã½app×îа汾, November 14, 2024. [Online]. Available: /statistics/1536451/consumers-trust-brands-using-ai/
