In 2024, ** percent of global Millennial consumers wanted generative artificial intelligence (GenAI) tools to aggregate their product searches across different platforms to suggest purchase alternatives, according to a survey. Moreover, almost positively anticipated GenAI's ability to offer personalized fashion and home decoration recommendations.
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Capgemini. (January 14, 2025). Share of Millennial consumers preferring the use of generative artificial intelligence (GenAI) in the purchase process worldwide in 2024, by stage [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1602854/genai-use-preferences-of-millennial-shoppers/
Capgemini. "Share of Millennial consumers preferring the use of generative artificial intelligence (GenAI) in the purchase process worldwide in 2024, by stage." Chart. January 14, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1602854/genai-use-preferences-of-millennial-shoppers/
Capgemini. (2025). Share of Millennial consumers preferring the use of generative artificial intelligence (GenAI) in the purchase process worldwide in 2024, by stage. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1602854/genai-use-preferences-of-millennial-shoppers/
Capgemini. "Share of Millennial Consumers Preferring The Use of Generative Artificial Intelligence (Genai) in The Purchase Process Worldwide in 2024, by Stage." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 14 Jan 2025, /statistics/1602854/genai-use-preferences-of-millennial-shoppers/
Capgemini, Share of Millennial consumers preferring the use of generative artificial intelligence (GenAI) in the purchase process worldwide in 2024, by stage ÀÖ²¥´«Ã½app×îа汾, /statistics/1602854/genai-use-preferences-of-millennial-shoppers/ (last visited August 12, 2026)
Share of Millennial consumers preferring the use of generative artificial intelligence (GenAI) in the purchase process worldwide in 2024, by stage [Graph], Capgemini, January 14, 2025. [Online]. Available: /statistics/1602854/genai-use-preferences-of-millennial-shoppers/
