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TikTok

Statistics report about TikTok

This report presents key statistics and insights on the social media platform TikTok. It explores user demographics, creator activity, content trends, and app downloads. In addition, it examines TikTok鈥檚 role in online advertising and addresses the ongoing debate over its potential ban in the United States.

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Privacy

Table of contents

Overview

5
  • Basic Statistic TikTok: global revenue from 2017 to 2023
  • Premium Forecast Number of TikTok users worldwide 2000-2040
  • Premium Statistic TikTok mobile app global IAP revenues 2018-2025
  • Premium Statistic TikTok: quarterly global revenue from 2017 to 2024
  • Premium Statistic Brand value of TikTok/Douyin worldwide 2021-2026

Benchmark

6
  • Basic Statistic Social media post engagement 2021-2025
  • Basic Statistic YouTube Shorts: global logged in monthly users 2022-2023
  • Premium Statistic Leading social video platforms and features 2024, by video views
  • Premium Statistic Video and image post interactions on TikTok 2026
  • Premium Statistic Selected social media platforms global MAU 2026
  • Basic Statistic Selected social video and photo app global downloads 2020-2023

Usage and demographics

4
  • Basic Statistic TikTok penetration in selected countries and territories 2026
  • Premium Statistic Age and gender distribution of TikTok audience worldwide 2026
  • Premium Statistic TikTok: distribution of global audiences 2025, by gender
  • Premium Statistic Countries with the most TikTok users 2025

Creators and content

6
  • Premium Statistic Most popular TikTok users worldwide 2026
  • Premium Statistic TikTok: content reach 2026, by account size
  • Premium Statistic TikTok: videos posted weekly 2024-2025, by account size
  • Premium Statistic TikTok: content engagement rate 2025-2026
  • Premium Statistic TikTok: number of interactions 2025-2026
  • Premium Statistic Highest-paid TikTok stars 2025

Downloads

7
  • Premium Statistic TikTok global quarterly downloads 2018-2026
  • Premium Statistic Global TikTok downloads 2015-2026, by country
  • Premium Statistic Global TikTok iOS downloads 2025, by country
  • Premium Statistic TikTok app downloads worldwide 2025, by quarter
  • Premium Statistic Most popular apps owned by ByteDance 2026
  • Premium Statistic TikTok iOS revenue in leading markets Q1 2026
  • Premium Statistic In-app purchase revenue of TikTok Q1 2026, by country

Marketing and advertising

5
  • Premium Statistic Most used TikTok ad campaign objectives worldwide 2025
  • Premium Statistic Companies with highest digital ad revenues worldwide 2025
  • Basic Statistic Leading social media platforms used by marketers worldwide 2026
  • Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2026
  • Premium Statistic Changes in use of video platforms for social media marketing purposes worldwide 2026

Community guidelines enforcement

6
  • Premium Statistic Effectiveness of TikTok campaigns in advertising video content worldwide 2023
  • Premium Statistic TikTok: accounts removed 2020-2025
  • Basic Statistic TikTok: account removed 2020-2025, by reason
  • Basic Statistic TikTok: live video sessions suspended 2024
  • Basic Statistic TikTok: live video sessions restored 2025
  • Basic Statistic TikTok: ads removed 2021-2025

Spotlight: U.S. TikTok ban

5
  • Basic Statistic U.S. TikTok content creator alternative in case of platform ban 2024
  • Basic Statistic TikTok ban support among U.S. adults 2024, by party ID
  • Basic Statistic U.S. opinion on new laws that would ban TikTok 2024
  • Premium Statistic U.S. influencers on next major video platform if TikTok is sold or banned 2024
  • Premium Statistic Share of marketers stopping working with influencers on TikTok in the U.S. 2024
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