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X (formerly Twitter)

Statistics report about X (formerly Twitter)

This report presents insights and statistics on the social network X (formerly Twitter). It provides an overview of the microblogging platform's finances and usage metrics as well as user opinions and behavior.

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Table of contents

Overview

5
  • Premium Forecast Number of social network users worldwide 2017-2030
  • Premium Statistic Social media: global penetration rate worldwide 2025, by region
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2025
  • Premium Statistic Leading social media usage reasons worldwide 2025
  • Premium Statistic Media usage in an online minute 2024

Financial performance pre going private

6
  • Premium Statistic X (Twitter) revenue 2012-2024
  • Basic Statistic X/Twitter: annual revenue 2010-2021, by segment
  • Basic Statistic X/Twitter: distribution of annual revenues 2010-2021, by segment
  • Basic Statistic X/Twitter: annual ad spend 2014-2021
  • Basic Statistic X/Twitter: sales and marketing spending 2010-2021
  • Premium Statistic X/Twitter: annual net income/loss 2010-2021

Benchmark

6
  • Basic Statistic Most used social networks 2025, by number of users
  • Premium Statistic U.S. market share of leading social media websites 2026
  • Basic Statistic Gender distribution of social media audiences worldwide 2025, by platform
  • Basic Statistic Global social media subscriptions comparison 2025
  • Basic Statistic ACSI - U.S. customer satisfaction with online platforms 2024-2025
  • Basic Statistic X/Twitter: usage reach in the United States 2025, by age group

Users and demographics

5
  • Premium Forecast Number of Twitter users worldwide 2000-2040
  • Basic Statistic X/Twitter: Countries with the largest audience 2025
  • Premium Statistic X/Twitter Premium subscriber count 2023
  • Basic Statistic X/Twitter: distribution of global audiences 2025, by gender
  • Basic Statistic X/Twitter: distribution of global audiences 2025, by age and gender

Usage

6
  • Premium Statistic Total global visitor traffic to X.com/Twitter.com 2024
  • Basic Statistic Distribution of X.com/Twitter.com traffic 2024, by country
  • Premium Statistic X app downloads worldwide 2025, by quarter
  • Basic Statistic Global X/Twitter news consumption 2025, by source
  • Basic Statistic X (formerly Twitter) accounts with the most followers worldwide 2023
  • Premium Statistic Social media sites frequently used for news U.S. 2020-2025

Engagement

5
  • Basic Statistic X/Twitter average weekly posts 2024-2025
  • Basic Statistic X/Twitter average impressions on posts 2024-2025
  • Basic Statistic X/Twitter average engagement on posts 2024-2025, by type of interaction
  • Basic Statistic X/Twitter: average replies on posts 2024-2025
  • Basic Statistic X/Twitter: engagement rate change 2024-2025

Content regulation

7
  • Basic Statistic X/Twitter: distribution of global user reports H1 2024, by violation
  • Basic Statistic X/Twitter: global enforcement actions H2 2024, by violation
  • Basic Statistic X/Twitter: global user reports H2 2024, by violation
  • Premium Statistic X/Twitter: platform manipulation and spam actions H2 2024
  • Basic Statistic X/Twitter: child safety enforcement actions H2 2024
  • Basic Statistic X/Twitter: abuse, harassment, and hateful content actions H2 2024
  • Basic Statistic X/Twitter: personal privacy actions H2 2024

Advertising and marketing

5
  • Premium Statistic X (Twitter) advertising revenue worldwide 2019-2025
  • Basic Statistic Digital advertising revenue of leading online companies 2012-2025
  • Basic Statistic Leading social media platforms used by marketers worldwide 2026
  • Premium Statistic Most important social media platforms for marketers worldwide 2026
  • Premium Statistic Most used social media platforms among B2C and B2B marketers worldwide 2026
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