As of October 2024, around ** percent of marketing professionals surveyed worldwide rated the overall success of marketing technology (martech) in helping them achieve their objectives as successful. Another **** percent viewed martech in this area as unsuccessful.
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Ascend2, & Various sources. (November 9, 2024). Success rate of marketing technology (martech) in achieving objectives according to marketing professionals worldwide as of October 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1622703/success-rate-marketing-technology/
Ascend2, und Various sources. "Success rate of marketing technology (martech) in achieving objectives according to marketing professionals worldwide as of October 2024." Chart. November 9, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1622703/success-rate-marketing-technology/
Ascend2, Various sources. (2024). Success rate of marketing technology (martech) in achieving objectives according to marketing professionals worldwide as of October 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1622703/success-rate-marketing-technology/
Ascend2, and Various sources. "Success Rate of Marketing Technology (Martech) in Achieving Objectives According to Marketing Professionals Worldwide as of October 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 9 Nov 2024, /statistics/1622703/success-rate-marketing-technology/
Ascend2 & Various sources, Success rate of marketing technology (martech) in achieving objectives according to marketing professionals worldwide as of October 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1622703/success-rate-marketing-technology/ (last visited August 12, 2026)
Success rate of marketing technology (martech) in achieving objectives according to marketing professionals worldwide as of October 2024 [Graph], Ascend2, & Various sources, November 9, 2024. [Online]. Available: /statistics/1622703/success-rate-marketing-technology/
