Mobile ads were responsible for more than half of programmatic advertising spending in France in 2021. Desktop and laptop ads accounted for roughly ** percent. Tablets ranked third with **** percent of the total, while connected TV and other unidentified devices had a share of *** percent.
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IAB France. (February 17, 2022). Distribution of programmatic advertising spending in France in 2021, by device [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1283409/programmatic-ad-spend-device-france/
IAB France. "Distribution of programmatic advertising spending in France in 2021, by device." Chart. February 17, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1283409/programmatic-ad-spend-device-france/
IAB France. (2022). Distribution of programmatic advertising spending in France in 2021, by device. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1283409/programmatic-ad-spend-device-france/
IAB France. "Distribution of Programmatic Advertising Spending in France in 2021, by Device." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 17 Feb 2022, /statistics/1283409/programmatic-ad-spend-device-france/
IAB France, Distribution of programmatic advertising spending in France in 2021, by device ÀÖ²¥´«Ã½app×îа汾, /statistics/1283409/programmatic-ad-spend-device-france/ (last visited August 13, 2026)
Distribution of programmatic advertising spending in France in 2021, by device [Graph], IAB France, February 17, 2022. [Online]. Available: /statistics/1283409/programmatic-ad-spend-device-france/
