Ads bought via open auctions were responsible for almost ** percent of programmatic advertising spending in France in 2023. Guaranteed deals ranked second, accounting for almost ** percent, whereas private auction and preferred deal ads accounted for *** percent of the total.
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Alliance Digitale. (July 9, 2025). Distribution of programmatic advertising spending in France in 1st half 2025, by type of deal [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1315849/programmatic-ad-spend-deal-type-france/
Alliance Digitale. "Distribution of programmatic advertising spending in France in 1st half 2025, by type of deal." Chart. July 9, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1315849/programmatic-ad-spend-deal-type-france/
Alliance Digitale. (2025). Distribution of programmatic advertising spending in France in 1st half 2025, by type of deal. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1315849/programmatic-ad-spend-deal-type-france/
Alliance Digitale. "Distribution of Programmatic Advertising Spending in France in 1st Half 2025, by Type of Deal." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 9 Jul 2025, /statistics/1315849/programmatic-ad-spend-deal-type-france/
Alliance Digitale, Distribution of programmatic advertising spending in France in 1st half 2025, by type of deal ÀÖ²¥´«Ã½app×îа汾, /statistics/1315849/programmatic-ad-spend-deal-type-france/ (last visited August 13, 2026)
Distribution of programmatic advertising spending in France in 1st half 2025, by type of deal [Graph], Alliance Digitale, July 9, 2025. [Online]. Available: /statistics/1315849/programmatic-ad-spend-deal-type-france/
