In 2023, **** percent of programmatic digital display advertising spending in the United States was expected to be invested in mobile ads; desktop was forecast to account for **** percent and connected TV (CTV) for **** percent.
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Insider Intelligence. (December 22, 2023). Distribution of programmatic digital display advertising spending in the United States from 2013 to 2023, by device [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/471816/programmatic-display-ad-spend-mobile-desktop-usa/
Insider Intelligence. "Distribution of programmatic digital display advertising spending in the United States from 2013 to 2023, by device." Chart. December 22, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/471816/programmatic-display-ad-spend-mobile-desktop-usa/
Insider Intelligence. (2023). Distribution of programmatic digital display advertising spending in the United States from 2013 to 2023, by device. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/471816/programmatic-display-ad-spend-mobile-desktop-usa/
Insider Intelligence. "Distribution of Programmatic Digital Display Advertising Spending in The United States from 2013 to 2023, by Device." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 22 Dec 2023, /statistics/471816/programmatic-display-ad-spend-mobile-desktop-usa/
Insider Intelligence, Distribution of programmatic digital display advertising spending in the United States from 2013 to 2023, by device ÀÖ²¥´«Ã½app×îа汾, /statistics/471816/programmatic-display-ad-spend-mobile-desktop-usa/ (last visited August 19, 2026)
Distribution of programmatic digital display advertising spending in the United States from 2013 to 2023, by device [Graph], Insider Intelligence, December 22, 2023. [Online]. Available: /statistics/471816/programmatic-display-ad-spend-mobile-desktop-usa/