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Distribution of digital advertising spending in the United States in 3rd quarter 2023, by purchase method

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Source

Release date

October 2023

Region

United States

Survey time period

Q3 2023

Supplementary notes

* Forecast.

Citation formats

Digital ad spend in the U.S. 2023, by purchase method

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, Oct 27, 2023

In the third quarter of 2023, ** percent of digital advertising expenditure in the United States was spent programmatically and the remaining ** percent directly. Programmatic digital display ad spend in the U.S. was estimated at *** billion U.S. dollars that year.

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Statistics on " Programmatic advertising in the United States "

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Other statistics that may interest you Programmatic advertising in the United States

Overview

8

Display & video

7

Marketer insights

8

Connected TV

8

Digital out-of-home

8

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Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UK
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
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per month, billed annually 1
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