During a 2023 survey carried out among media strategists, planners and buyers from North America who worked on programmatic campaigns, respondents were asked to rank the importance of a range of factors influencing the choice of a third-party data provider. Audience size ranked first, having received **** point on a scale from * to *.
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Datonics. (December 31, 2022). Factors influencing the choice of a third-party data provider in digital advertising in North America as of December 2022 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1422237/factors-influencer-choice-third-party-data-provider/
Datonics. "Factors influencing the choice of a third-party data provider in digital advertising in North America as of December 2022." Chart. December 31, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1422237/factors-influencer-choice-third-party-data-provider/
Datonics. (2022). Factors influencing the choice of a third-party data provider in digital advertising in North America as of December 2022. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1422237/factors-influencer-choice-third-party-data-provider/
Datonics. "Factors Influencing The Choice of a Third-party Data Provider in Digital Advertising in North America as of December 2022." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 31 Dec 2022, /statistics/1422237/factors-influencer-choice-third-party-data-provider/
Datonics, Factors influencing the choice of a third-party data provider in digital advertising in North America as of December 2022 ÀÖ²¥´«Ã½app×îа汾, /statistics/1422237/factors-influencer-choice-third-party-data-provider/ (last visited August 12, 2026)
Factors influencing the choice of a third-party data provider in digital advertising in North America as of December 2022 [Graph], Datonics, December 31, 2022. [Online]. Available: /statistics/1422237/factors-influencer-choice-third-party-data-provider/
