In 2022, the share of programmatic in digital display advertising spending in the United States was projected to stand at **** percent. The programmatic digital display ad market in the U.S. was estimated at billion U.S. dollars that year.
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eMarketer. (February 28, 2023). Share of programmatic in digital display advertising spending in the United States from 2018 to 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/311403/share-programmatic-display-ad-spend-usa/
eMarketer. "Share of programmatic in digital display advertising spending in the United States from 2018 to 2024." Chart. February 28, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/311403/share-programmatic-display-ad-spend-usa/
eMarketer. (2023). Share of programmatic in digital display advertising spending in the United States from 2018 to 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/311403/share-programmatic-display-ad-spend-usa/
eMarketer. "Share of Programmatic in Digital Display Advertising Spending in The United States from 2018 to 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 28 Feb 2023, /statistics/311403/share-programmatic-display-ad-spend-usa/
eMarketer, Share of programmatic in digital display advertising spending in the United States from 2018 to 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/311403/share-programmatic-display-ad-spend-usa/ (last visited August 13, 2026)
Share of programmatic in digital display advertising spending in the United States from 2018 to 2024 [Graph], eMarketer, February 28, 2023. [Online]. Available: /statistics/311403/share-programmatic-display-ad-spend-usa/
