During a 2023 survey carried out among U.S. marketers spending at least ** million U.S. dollars on digital advertising, *** percent of respondents stated they believed their ads were never served to the wrong audience. On the other hand, **** percent said that their digital ads were served to the wrong consumer ** percent of the time more often.
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MarketingCharts. (November 1, 2023). Frequency of serving wrong digital creative to wrong consumer according to marketers in the United States as of October 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 16, 2026, from /statistics/1421714/frequency-serve-creative-wrong-consumers-usa/
MarketingCharts. "Frequency of serving wrong digital creative to wrong consumer according to marketers in the United States as of October 2023." Chart. November 1, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 16, 2026. /statistics/1421714/frequency-serve-creative-wrong-consumers-usa/
MarketingCharts. (2023). Frequency of serving wrong digital creative to wrong consumer according to marketers in the United States as of October 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 16, 2026. /statistics/1421714/frequency-serve-creative-wrong-consumers-usa/
MarketingCharts. "Frequency of Serving Wrong Digital Creative to Wrong Consumer According to Marketers in The United States as of October 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 1 Nov 2023, /statistics/1421714/frequency-serve-creative-wrong-consumers-usa/
MarketingCharts, Frequency of serving wrong digital creative to wrong consumer according to marketers in the United States as of October 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1421714/frequency-serve-creative-wrong-consumers-usa/ (last visited August 16, 2026)
Frequency of serving wrong digital creative to wrong consumer according to marketers in the United States as of October 2023 [Graph], MarketingCharts, November 1, 2023. [Online]. Available: /statistics/1421714/frequency-serve-creative-wrong-consumers-usa/
