Mobile web ads were responsible for almost ** percent of programmatic advertising spending in France in 2023. Desktop ads accounted for **** percent. In-app from both Android and iOS ads constituted around ** percent of total shares.
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Digital Advertising Alliance. (February 7, 2024). Distribution of programmatic advertising spending in France in 2023, by environment [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 17, 2026, from /statistics/1315844/programmatic-ad-spend-environment-france/
Digital Advertising Alliance. "Distribution of programmatic advertising spending in France in 2023, by environment." Chart. February 7, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 17, 2026. /statistics/1315844/programmatic-ad-spend-environment-france/
Digital Advertising Alliance. (2024). Distribution of programmatic advertising spending in France in 2023, by environment. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 17, 2026. /statistics/1315844/programmatic-ad-spend-environment-france/
Digital Advertising Alliance. "Distribution of Programmatic Advertising Spending in France in 2023, by Environment." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 7 Feb 2024, /statistics/1315844/programmatic-ad-spend-environment-france/
Digital Advertising Alliance, Distribution of programmatic advertising spending in France in 2023, by environment ÀÖ²¥´«Ã½app×îа汾, /statistics/1315844/programmatic-ad-spend-environment-france/ (last visited August 17, 2026)
Distribution of programmatic advertising spending in France in 2023, by environment [Graph], Digital Advertising Alliance, February 7, 2024. [Online]. Available: /statistics/1315844/programmatic-ad-spend-environment-france/
