During a 2022 survey, it was found that among advertisers, agencies, publishers and ad tech vendors, advertisers showed the largest interest in connected TV advertising - ** percent stated that they invested a share of their ad budgets into CTV; the share was lowest among adtech vendors, among which ** percent said CTV formed a part of their ad pie.
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IAB Europe. (September 15, 2022). Share of connected TV (CTV) in advertising budgets in Europe as of August 2022, by stakeholder type [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1236853/ctv-share-ad-budget-europe/
IAB Europe. "Share of connected TV (CTV) in advertising budgets in Europe as of August 2022, by stakeholder type." Chart. September 15, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1236853/ctv-share-ad-budget-europe/
IAB Europe. (2022). Share of connected TV (CTV) in advertising budgets in Europe as of August 2022, by stakeholder type. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1236853/ctv-share-ad-budget-europe/
IAB Europe. "Share of Connected Tv (Ctv) in Advertising Budgets in Europe as of August 2022, by Stakeholder Type." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 15 Sep 2022, /statistics/1236853/ctv-share-ad-budget-europe/
IAB Europe, Share of connected TV (CTV) in advertising budgets in Europe as of August 2022, by stakeholder type ÀÖ²¥´«Ã½app×îа汾, /statistics/1236853/ctv-share-ad-budget-europe/ (last visited August 13, 2026)
Share of connected TV (CTV) in advertising budgets in Europe as of August 2022, by stakeholder type [Graph], IAB Europe, September 15, 2022. [Online]. Available: /statistics/1236853/ctv-share-ad-budget-europe/
