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Level of progress towards net zero in the programmatic advertising industry in Europe as of August 2024, by stakeholder type

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Source

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Release date

November 2024

Region

Europe

Survey time period

July and August 2024

Number of respondents

254 respondents

Special properties

among advertisers, agencies, publishers and ad tech vendors in 31 markets, with respondents having both pan-European and global remits

Method of interview

Online survey

Citation formats

Level of progress towards net zero in the programmatic ad industry in Europe 2024

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, Nov 11, 2024

During an online 2024 survey among advertisers, agencies, publishers and ad tech vendors in Europe, percent of responding advertisers, **** percent of responding agencies, percent of responding publishers, and *** percent of responding AdTech vendors stated that their companies achieved net zero. 

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