Original question: "What targeting approaches or tools have been
most effective in your programmatic campaigns? Select all that apply."
The source does not provide information about the type of survey or the date of survey. The date provided is the publication date.
Citation formats
Top programmatic targeting approaches in the U.S. 2021
During a 2021 survey carried out among brand and agency executives from the United States, targeting certain audiences or segments was found to be the most common programmatic targeting approach, named by ** percent of respondents. Retargeting ranked second, mentioned by ** percent of respondents. In 2021, programmatic advertising in the U.S. attracted a spending of *** billion U.S. dollars.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Digiday, & AdTheorent. (July 15, 2021). Leading programmatic targeting approaches of executives in the United States as of July 2021 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 14, 2026, from /statistics/1317755/programmatic-targeting-approaches-usa/
Digiday, und AdTheorent. "Leading programmatic targeting approaches of executives in the United States as of July 2021." Chart. July 15, 2021. ÀÖ²¥´«Ã½app×îа汾. Accessed August 14, 2026. /statistics/1317755/programmatic-targeting-approaches-usa/
Digiday, AdTheorent. (2021). Leading programmatic targeting approaches of executives in the United States as of July 2021. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 14, 2026. /statistics/1317755/programmatic-targeting-approaches-usa/
Digiday, and AdTheorent. "Leading Programmatic Targeting Approaches of Executives in The United States as of July 2021." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 15 Jul 2021, /statistics/1317755/programmatic-targeting-approaches-usa/
Digiday & AdTheorent, Leading programmatic targeting approaches of executives in the United States as of July 2021 ÀÖ²¥´«Ã½app×îа汾, /statistics/1317755/programmatic-targeting-approaches-usa/ (last visited August 14, 2026)
Leading programmatic targeting approaches of executives in the United States as of July 2021 [Graph], Digiday, & AdTheorent, July 15, 2021. [Online]. Available: /statistics/1317755/programmatic-targeting-approaches-usa/
