During a summer 2024 survey, ** percent of responding industry professionals, marketers, and agencies from Australia, Brazil, Canada, Mexico, Singapore, the United Kingdom, and the United States stated that they projected that their 2024 programmatic advertising spending would decrease in comparison to the 2023 spending. On the other hand, ** percent were planning to increase it.
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Marketing Interactive. (October 28, 2024). Planned changes in programmatic advertising spending in 2024 according to marketers worldwide as of July 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 17, 2026, from /statistics/1365561/change-programmatic-spending-worldwide/
Marketing Interactive. "Planned changes in programmatic advertising spending in 2024 according to marketers worldwide as of July 2024." Chart. October 28, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 17, 2026. /statistics/1365561/change-programmatic-spending-worldwide/
Marketing Interactive. (2024). Planned changes in programmatic advertising spending in 2024 according to marketers worldwide as of July 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 17, 2026. /statistics/1365561/change-programmatic-spending-worldwide/
Marketing Interactive. "Planned Changes in Programmatic Advertising Spending in 2024 According to Marketers Worldwide as of July 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 28 Oct 2024, /statistics/1365561/change-programmatic-spending-worldwide/
Marketing Interactive, Planned changes in programmatic advertising spending in 2024 according to marketers worldwide as of July 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1365561/change-programmatic-spending-worldwide/ (last visited August 17, 2026)
Planned changes in programmatic advertising spending in 2024 according to marketers worldwide as of July 2024 [Graph], Marketing Interactive, October 28, 2024. [Online]. Available: /statistics/1365561/change-programmatic-spending-worldwide/
