In 2025, approximately ** percent of digital video advertising revenue in Canada was generated via direct purchases. Programmatically bought ads accounted for the remaining ** percent.
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IAB Canada. (July 9, 2026). Distribution of digital video advertising revenue in Canada in 2025, by purchase method [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1549512/canada-digital-video-ad-revenue-purchase-method/
IAB Canada. "Distribution of digital video advertising revenue in Canada in 2025, by purchase method." Chart. July 9, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1549512/canada-digital-video-ad-revenue-purchase-method/
IAB Canada. (2026). Distribution of digital video advertising revenue in Canada in 2025, by purchase method. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1549512/canada-digital-video-ad-revenue-purchase-method/
IAB Canada. "Distribution of Digital Video Advertising Revenue in Canada in 2025, by Purchase Method." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 9 Jul 2026, /statistics/1549512/canada-digital-video-ad-revenue-purchase-method/
IAB Canada, Distribution of digital video advertising revenue in Canada in 2025, by purchase method ÀÖ²¥´«Ã½app×îа汾, /statistics/1549512/canada-digital-video-ad-revenue-purchase-method/ (last visited August 13, 2026)
Distribution of digital video advertising revenue in Canada in 2025, by purchase method [Graph], IAB Canada, July 9, 2026. [Online]. Available: /statistics/1549512/canada-digital-video-ad-revenue-purchase-method/
