During the first half of 2025, open programmatic connected TV advertising spending worldwide reached an estimated **** billion U.S. dollars. That represents approximately ** percent of the previous year's full result. In both 2023 and 2024, the fourth quarter accounted for the majority of the annual ad revenues.
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Pixalate. (September 18, 2025). Open programmatic connected TV (CTV) advertising spending worldwide from 1st quarter 2023 to 2nd quarter 2025 (in billion U.S. dollars) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1497903/programmatic-ctv-ad-spend-worldwide/
Pixalate. "Open programmatic connected TV (CTV) advertising spending worldwide from 1st quarter 2023 to 2nd quarter 2025 (in billion U.S. dollars)." Chart. September 18, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1497903/programmatic-ctv-ad-spend-worldwide/
Pixalate. (2025). Open programmatic connected TV (CTV) advertising spending worldwide from 1st quarter 2023 to 2nd quarter 2025 (in billion U.S. dollars). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1497903/programmatic-ctv-ad-spend-worldwide/
Pixalate. "Open Programmatic Connected Tv (Ctv) Advertising Spending Worldwide from 1st Quarter 2023 to 2nd Quarter 2025 (in Billion U.S. Dollars)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 18 Sep 2025, /statistics/1497903/programmatic-ctv-ad-spend-worldwide/
Pixalate, Open programmatic connected TV (CTV) advertising spending worldwide from 1st quarter 2023 to 2nd quarter 2025 (in billion U.S. dollars) ÀÖ²¥´«Ã½app×îа汾, /statistics/1497903/programmatic-ctv-ad-spend-worldwide/ (last visited August 13, 2026)
Open programmatic connected TV (CTV) advertising spending worldwide from 1st quarter 2023 to 2nd quarter 2025 (in billion U.S. dollars) [Graph], Pixalate, September 18, 2025. [Online]. Available: /statistics/1497903/programmatic-ctv-ad-spend-worldwide/
