During the third quarter of 2025, Roku alone accounted for approximately ** percent of the open programmatic advertising traffic of connected TV (CTV) devices in the United States and Canada. Apple TV and Amazon Fire TV followed with shares of voice (SOV) of ** and ** percent, respectively.
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MediaPost. (October 23, 2025). Leading connected TV (CTV) devices in the United States and Canada as of the 3rd quarter of 2025, by share of voice [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/1661118/top-ctv-sov/
MediaPost. "Leading connected TV (CTV) devices in the United States and Canada as of the 3rd quarter of 2025, by share of voice." Chart. October 23, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/1661118/top-ctv-sov/
MediaPost. (2025). Leading connected TV (CTV) devices in the United States and Canada as of the 3rd quarter of 2025, by share of voice. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/1661118/top-ctv-sov/
MediaPost. "Leading Connected Tv (Ctv) Devices in The United States and Canada as of The 3rd Quarter of 2025, by Share of Voice." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 23 Oct 2025, /statistics/1661118/top-ctv-sov/
MediaPost, Leading connected TV (CTV) devices in the United States and Canada as of the 3rd quarter of 2025, by share of voice ÀÖ²¥´«Ã½app×îа汾, /statistics/1661118/top-ctv-sov/ (last visited August 18, 2026)
Leading connected TV (CTV) devices in the United States and Canada as of the 3rd quarter of 2025, by share of voice [Graph], MediaPost, October 23, 2025. [Online]. Available: /statistics/1661118/top-ctv-sov/
