Connected TV (CTV) advertising spending in the United States added up to **** billion U.S. dollars in 2024, marking a ** percent increase from the previous year's value of **** billion. Social media video ad spending amounted to **** billion dollars, while online video ad spending rose to **** billion.
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IAB (U.S.). (April 28, 2025). Digital video advertising spending in the United States from 2023 to 2025, by type (in billion U.S. dollars) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1307343/digital-video-ad-spend-type-usa/
IAB (U.S.). "Digital video advertising spending in the United States from 2023 to 2025, by type (in billion U.S. dollars) ." Chart. April 28, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1307343/digital-video-ad-spend-type-usa/
IAB (U.S.). (2025). Digital video advertising spending in the United States from 2023 to 2025, by type (in billion U.S. dollars) . ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1307343/digital-video-ad-spend-type-usa/
IAB (U.S.). "Digital Video Advertising Spending in The United States from 2023 to 2025, by Type (in Billion U.S. Dollars) ." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 28 Apr 2025, /statistics/1307343/digital-video-ad-spend-type-usa/
IAB (U.S.), Digital video advertising spending in the United States from 2023 to 2025, by type (in billion U.S. dollars) ÀÖ²¥´«Ã½app×îа汾, /statistics/1307343/digital-video-ad-spend-type-usa/ (last visited August 13, 2026)
Digital video advertising spending in the United States from 2023 to 2025, by type (in billion U.S. dollars) [Graph], IAB (U.S.), April 28, 2025. [Online]. Available: /statistics/1307343/digital-video-ad-spend-type-usa/
