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In 2025, Magnite, Inc. had a revenue of 714 million U.S. dollars, increasing its 2024 result by seven percent. Magnite is a sell-side programmatic advertising platform. The company generates revenues from purchases and sales of online advertising inventory over its platform, as well as from fees its clients pay for the usage of their products. Magnite emerged from a merger of the Rubicon Project and Telaria, completed in April 2020.