During a 2024 survey, programmatic experts named brand safety and suitability as the leading cause for concern in their work. The deprecation of third-party cookies - abandoned by Google in late July 2024 - ranked second, named by ** percent of respondents.
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WARC. (August 14, 2024). Leading concerns among programmatic advertising experts worldwide as of July 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 17, 2026, from /statistics/1478553/programmatic-ad-concerns/
WARC. "Leading concerns among programmatic advertising experts worldwide as of July 2024." Chart. August 14, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 17, 2026. /statistics/1478553/programmatic-ad-concerns/
WARC. (2024). Leading concerns among programmatic advertising experts worldwide as of July 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 17, 2026. /statistics/1478553/programmatic-ad-concerns/
WARC. "Leading Concerns among Programmatic Advertising Experts Worldwide as of July 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 14 Aug 2024, /statistics/1478553/programmatic-ad-concerns/
WARC, Leading concerns among programmatic advertising experts worldwide as of July 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1478553/programmatic-ad-concerns/ (last visited August 17, 2026)
Leading concerns among programmatic advertising experts worldwide as of July 2024 [Graph], WARC, August 14, 2024. [Online]. Available: /statistics/1478553/programmatic-ad-concerns/
