In programatic advertising, bid shading is a mechanism that collects ad impression pricing information. This data is used to predict values of impressions and bid as close to their projected value as possible. According to estimates, bid shading accounted for *** to ** percent of total programmatic advertising spending worldwide, giving it a market value of *** to ** billion U.S. dollars.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
ÀÖ²¥´«Ã½app×îа汾. (July 19, 2023). Key data on bid shading in programmatic advertising worldwide as of July 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1423441/bid-shading/
ÀÖ²¥´«Ã½app×îа汾. "Key data on bid shading in programmatic advertising worldwide as of July 2023." Chart. July 19, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1423441/bid-shading/
ÀÖ²¥´«Ã½app×îа汾. (2023). Key data on bid shading in programmatic advertising worldwide as of July 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1423441/bid-shading/
ÀÖ²¥´«Ã½app×îа汾. "Key Data on Bid Shading in Programmatic Advertising Worldwide as of July 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 19 Jul 2023, /statistics/1423441/bid-shading/
ÀÖ²¥´«Ã½app×îа汾, Key data on bid shading in programmatic advertising worldwide as of July 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1423441/bid-shading/ (last visited August 13, 2026)
Key data on bid shading in programmatic advertising worldwide as of July 2023 [Graph], ÀÖ²¥´«Ã½app×îа汾, July 19, 2023. [Online]. Available: /statistics/1423441/bid-shading/
