According to results of a 2024 survey of U.S. digital media professionals, ** percent of respondents believed that ad agencies were responsible for overseeing ad fraud mitigation efforts. Nearly four in ** named advertisers or brands in that context.
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Integral Ad Science. (November 30, 2024). Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1106276/responsibility-for-ad-fraud-mitigation-us/
Integral Ad Science. "Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2024." Chart. November 30, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1106276/responsibility-for-ad-fraud-mitigation-us/
Integral Ad Science. (2024). Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1106276/responsibility-for-ad-fraud-mitigation-us/
Integral Ad Science. "Entities Responsible for Overseeing Ad Fraud Mitigation Efforts According to Digital Media Professionals in The United States as of September 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 30 Nov 2024, /statistics/1106276/responsibility-for-ad-fraud-mitigation-us/
Integral Ad Science, Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1106276/responsibility-for-ad-fraud-mitigation-us/ (last visited August 13, 2026)
Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2024 [Graph], Integral Ad Science, November 30, 2024. [Online]. Available: /statistics/1106276/responsibility-for-ad-fraud-mitigation-us/
