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Annual change of global online traffic as of the 4th quarter 2024, by segment

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Source

Release date

March 2025

Region

Worldwide

Survey time period

Q4 2023 to Q4 2024

Supplementary notes

Based on 90 billion sessions, 389 billion page views, and 6,000 websites globally.

The date of release is the date of access.

Citation formats

YoY global online traffic change Q4 2024, by segment

Published by Thuy D., Aug 1, 2025

Global online traffic has overall reduced by around *** percent, according to a worldwide study. Among different segments, desktop traffic saw the biggest decrease, reducing at a *** percent rate.

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Statistics on " Online traffic worldwide "

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Other statistics that may interest you Online traffic worldwide

Overview

5

Sources and channels

7

Top websites

5

Search traffic

5

AI traffic

6

Automated traffic and webscrapping

7

Invalid and fake traffic

6

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Topics

Invalid trafficTop websites worldwideOnline search market worldwideOnline search behaviors Programmatic advertising worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
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  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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