* Figure calculated by ÀÖ²¥´«Ã½app×îа汾 based on data provided by the source. "Other" includes The Trade Desk, Criteo, Xandr Invest, MediaMath, Amazon DSP, Adform, Verizon Media - Oath Ad Platforms, RTB House, and more.
Two Google marketing platforms - Display & Video 360 and Google Ads - accounted for more than ** percent of programmatic advertising spending in Spain in the first half of 2021. This form of buying ad spaces gained popularity in Spain in that period. Advertisers increased their programmatic spending by nearly ** percent.
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ÀÖ²¥´«Ã½app×îа汾. (September 10, 2021). Distribution of programmatic advertising spending in Spain in 1st half 2021, by bidder [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1283402/programmatic-ad-spend-bidder-spain/
ÀÖ²¥´«Ã½app×îа汾. "Distribution of programmatic advertising spending in Spain in 1st half 2021, by bidder." Chart. September 10, 2021. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1283402/programmatic-ad-spend-bidder-spain/
ÀÖ²¥´«Ã½app×îа汾. (2021). Distribution of programmatic advertising spending in Spain in 1st half 2021, by bidder. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1283402/programmatic-ad-spend-bidder-spain/
ÀÖ²¥´«Ã½app×îа汾. "Distribution of Programmatic Advertising Spending in Spain in 1st Half 2021, by Bidder." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 10 Sep 2021, /statistics/1283402/programmatic-ad-spend-bidder-spain/
ÀÖ²¥´«Ã½app×îа汾, Distribution of programmatic advertising spending in Spain in 1st half 2021, by bidder ÀÖ²¥´«Ã½app×îа汾, /statistics/1283402/programmatic-ad-spend-bidder-spain/ (last visited August 13, 2026)
Distribution of programmatic advertising spending in Spain in 1st half 2021, by bidder [Graph], ÀÖ²¥´«Ã½app×îа汾, September 10, 2021. [Online]. Available: /statistics/1283402/programmatic-ad-spend-bidder-spain/
