According to the results of a study of viewer behavior conducted in 2023 among U.S. households, the majority, namely ** percent of respondents find recommendations and content suggestions on connected TVs helpful. Meanwhile, ** percent of people interviewed do not find them useful.
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Amagi Corporation. (October 23, 2023). Opinion on whether personalized recommendations on connected TV are useful in the United States in 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1440852/personalized-recommendations-ctv-helpful-us/
Amagi Corporation. "Opinion on whether personalized recommendations on connected TV are useful in the United States in 2023." Chart. October 23, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1440852/personalized-recommendations-ctv-helpful-us/
Amagi Corporation. (2023). Opinion on whether personalized recommendations on connected TV are useful in the United States in 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1440852/personalized-recommendations-ctv-helpful-us/
Amagi Corporation. "Opinion on Whether Personalized Recommendations on Connected Tv Are Useful in The United States in 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 23 Oct 2023, /statistics/1440852/personalized-recommendations-ctv-helpful-us/
Amagi Corporation, Opinion on whether personalized recommendations on connected TV are useful in the United States in 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1440852/personalized-recommendations-ctv-helpful-us/ (last visited August 13, 2026)
Opinion on whether personalized recommendations on connected TV are useful in the United States in 2023 [Graph], Amagi Corporation, October 23, 2023. [Online]. Available: /statistics/1440852/personalized-recommendations-ctv-helpful-us/