A recent survey revealed that almost two out of five U.S. CTV users found having too many content choices to be their main challenge when searching for content to watch. Additionally, 37 percent struggled to remember which platform the content is on, while 30 percent reported difficulties navigating from the home screen to streaming content.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
LG Ads Solutions. (April 3, 2024). Leading challenges consumers faced while searching for content to watch on connected TV (CTV) in the United States as of March 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1490957/ctv-users-content-discovery-challenges-united-states/
LG Ads Solutions. "Leading challenges consumers faced while searching for content to watch on connected TV (CTV) in the United States as of March 2024 ." Chart. April 3, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1490957/ctv-users-content-discovery-challenges-united-states/
LG Ads Solutions. (2024). Leading challenges consumers faced while searching for content to watch on connected TV (CTV) in the United States as of March 2024 . ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1490957/ctv-users-content-discovery-challenges-united-states/
LG Ads Solutions. "Leading Challenges Consumers Faced While Searching for Content to Watch on Connected Tv (Ctv) in The United States as of March 2024 ." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 3 Apr 2024, /statistics/1490957/ctv-users-content-discovery-challenges-united-states/
LG Ads Solutions, Leading challenges consumers faced while searching for content to watch on connected TV (CTV) in the United States as of March 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1490957/ctv-users-content-discovery-challenges-united-states/ (last visited August 13, 2026)
Leading challenges consumers faced while searching for content to watch on connected TV (CTV) in the United States as of March 2024 [Graph], LG Ads Solutions, April 3, 2024. [Online]. Available: /statistics/1490957/ctv-users-content-discovery-challenges-united-states/
