As of September 2026, approximately ** percent of senior marketers surveyed across France, Germany, Italy, the United Kingdom, and the United States included fragmented data across systems among the biggest barriers to scaling personalization. Governance or compliance concerns followed, cited by ** percent of respondents.
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Kaltura. (January 11, 2026). Leading challenges for scaling personalization according to senior marketers in the United States and Europe as of September 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1425866/challenges-for-personalization/
Kaltura. "Leading challenges for scaling personalization according to senior marketers in the United States and Europe as of September 2025." Chart. January 11, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1425866/challenges-for-personalization/
Kaltura. (2026). Leading challenges for scaling personalization according to senior marketers in the United States and Europe as of September 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1425866/challenges-for-personalization/
Kaltura. "Leading Challenges for Scaling Personalization According to Senior Marketers in The United States and Europe as of September 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 11 Jan 2026, /statistics/1425866/challenges-for-personalization/
Kaltura, Leading challenges for scaling personalization according to senior marketers in the United States and Europe as of September 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/1425866/challenges-for-personalization/ (last visited August 13, 2026)
Leading challenges for scaling personalization according to senior marketers in the United States and Europe as of September 2025 [Graph], Kaltura, January 11, 2026. [Online]. Available: /statistics/1425866/challenges-for-personalization/
