Level of personalization in digital experiences according to marketing professionals in the United States and selected countries in Western Europe as of September 2024
Characteristic
Share of respondents
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In a late 2024 survey, ** percent of senior marketers in the United States and Western Europe reported delivering digital experiences with extensive or moderate personalization. An additional ** percent were using somewhat personalized approaches, while just *** percent had not yet implemented personalization, but planned to do so soon.
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Kaltura. (November 12, 2024). Level of personalization in digital experiences according to marketing professionals in the United States and selected countries in Western Europe as of September 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1617028/level-personalization-digital-experiences-marketing/
Kaltura. "Level of personalization in digital experiences according to marketing professionals in the United States and selected countries in Western Europe as of September 2024." Chart. November 12, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1617028/level-personalization-digital-experiences-marketing/
Kaltura. (2024). Level of personalization in digital experiences according to marketing professionals in the United States and selected countries in Western Europe as of September 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1617028/level-personalization-digital-experiences-marketing/
Kaltura. "Level of Personalization in Digital Experiences According to Marketing Professionals in The United States and Selected Countries in Western Europe as of September 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 12 Nov 2024, /statistics/1617028/level-personalization-digital-experiences-marketing/
Kaltura, Level of personalization in digital experiences according to marketing professionals in the United States and selected countries in Western Europe as of September 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1617028/level-personalization-digital-experiences-marketing/ (last visited August 12, 2026)
Level of personalization in digital experiences according to marketing professionals in the United States and selected countries in Western Europe as of September 2024 [Graph], Kaltura, November 12, 2024. [Online]. Available: /statistics/1617028/level-personalization-digital-experiences-marketing/
