among marketing and advertising decision-makers; top-three box
Method of interview
Online survey
Supplementary notes
The source does not provide the exact information about the survey dates. The date provided is the publication date. The respondents were from the following regions and countries: APAC (Australia, India, Indonesia, Japan, New Zealand, the Philippines, Singapore, Thailand, Vietnam); EMEA (Austria, France, Germany, Italy, the Netherlands, Poland, Saudi Arabia, Spain, Switzerland, United Arab Emirates, the United Kingdom); LATAM (Brazil, Colombia, Mexico); and North America (Canada, and the United States).
Citation formats
Social media advertising challenges for marketers worldwide 2025
During a 2025 survey, keeping up with content trends was one of the most significant challenges when advertising on social media, selected by ** percent of marketers worldwide. Calculating return on advertising spending (ROAS), or return on investment (ROI), and managing campaigns across multiple channels were cited by ** percent of respondents, respectively.
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DoubleVerify. (August 12, 2025). Leading challenges of social media advertising according to marketers in selected countries worldwide as of March 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/367879/social-media-challenges/
DoubleVerify. "Leading challenges of social media advertising according to marketers in selected countries worldwide as of March 2025." Chart. August 12, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/367879/social-media-challenges/
DoubleVerify. (2025). Leading challenges of social media advertising according to marketers in selected countries worldwide as of March 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/367879/social-media-challenges/
DoubleVerify. "Leading Challenges of Social Media Advertising According to Marketers in Selected Countries Worldwide as of March 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 12 Aug 2025, /statistics/367879/social-media-challenges/
DoubleVerify, Leading challenges of social media advertising according to marketers in selected countries worldwide as of March 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/367879/social-media-challenges/ (last visited August 12, 2026)
Leading challenges of social media advertising according to marketers in selected countries worldwide as of March 2025 [Graph], DoubleVerify, August 12, 2025. [Online]. Available: /statistics/367879/social-media-challenges/
