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Number of households watching the Super Bowl on connected TV in the United States from 2022 to 2025 (in millions)

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Sources

Release date

February 2025

Region

United States

Survey time period

2022 to 2025

Special properties

linear and streaming TV consumption

Citation formats

Number of Super Bowl viewers on connected TV in the U.S. 2022-2025

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, Feb 11, 2025

Around **** million U.S. households watched the 2024 Super Bowl game on connected TV devices, which marked a little decline from the previous year. The halftime show also had a smaller audience in 2025 compared with 2024.

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Statistics on " Connected TV viewership in the United States "

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Overview

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Device brands and streaming services

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Consumer behavior

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Perception of CTV ads

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Topics

Connected TV viewership in the United StatesTV signal technologiesOnline TV in the United StatesSmart and connected TVsSubscription video-on-demand in the United States
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