Key insights
- Number of TV household worldwide
- bn

Detailed statistics
Number of TV households worldwide 2010-2026
- Digital TV penetration rate worldwide 2021
- %

Detailed statistics
Digital TV penetration worldwide 2010-2021
- TV technology with the most household penetration worldwide
- Free DTT

Detailed statistics
Number of TV households worldwide 2029, by platform
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Current statistics on this topic
Recommended statistics
TV access
7
- Number of TV households worldwide 2010-2026
- Number of TV households in the U.S. 2000-2026
- Latin America: TV set household penetration 2017, by country
- Ownership of digital TVs in the United Kingdom (UK) 2008 & 2019
- Penetration rate of flat screen TVs in households in Germany 2006-2021
- Number of color televisions per 100 households in China 1990-2023
- Digital TV ownership per household South Korea 2015-2024
TV access
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Number of TV households worldwide 2010-2026

Number of TV households worldwide 2010-2026
Number of TV households worldwide from 2010 to 2026 (in billions)
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Number of TV households in the U.S. 2000-2026

Number of TV households in the U.S. 2000-2026
Number of TV households in the United States from season 2000-2001 to season 2025-2026 (in millions)
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Latin America: TV set household penetration 2017, by country

Latin America: TV set household penetration 2017, by country
TV set household penetration rate in selected countries in Latin America in 2017
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Ownership of digital TVs in the United Kingdom (UK) 2008 & 2019

Ownership of digital TVs in the United Kingdom (UK) 2008 & 2019
Share of adults who own a digital TV in the United Kingdom (UK) in 2008 and 2019, by demographics
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Penetration rate of flat screen TVs in households in Germany 2006-2021

Penetration rate of flat screen TVs in households in Germany 2006-2021
Share of private households that own a flat screen TV in Germany from 2006 to 2021
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Number of color televisions per 100 households in China 1990-2023

Number of color televisions per 100 households in China 1990-2023
Number of color televisions per 100 households in China from 1990 to 2023
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Digital TV ownership per household South Korea 2015-2024

Digital TV ownership per household South Korea 2015-2024
Average number of digital TVs per household in South Korea from 2015 to 2024
TV access by technology
6
- Number of TV households worldwide 2029, by platform
- Satellite TV services revenue worldwide 2001-2020
- Pay TV subscriber additions worldwide 2018, by technology
- Latin America: pay TV subscribers 2017-2018, by technology
- Pay-TV revenues in the United Kingdom (UK) 2012-2018, by platform
- Share of TV households in Germany 2008-2023, by reception channel
TV access by technology
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Number of TV households worldwide 2029, by platform

Number of TV households worldwide 2029, by platform
Number of TV households worldwide in 2029, by platform (in millions)
-
Satellite TV services revenue worldwide 2001-2020

Satellite TV services revenue worldwide 2001-2020
Satellite TV services revenue worldwide from 2001 to 2020 (in billion U.S. dollars)
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Pay TV subscriber additions worldwide 2018, by technology

Pay TV subscriber additions worldwide 2018, by technology
Pay TV subscriber additions worldwide from 1st quarter 2016 to 3rd quarter 2018, by technology (in millions)
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Latin America: pay TV subscribers 2017-2018, by technology

Latin America: pay TV subscribers 2017-2018, by technology
Distribution of pay TV subscribers in Latin America from 1st quarter 2017 to 4th quarter 2018, by technology
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Pay-TV revenues in the United Kingdom (UK) 2012-2018, by platform

Pay-TV revenues in the United Kingdom (UK) 2012-2018, by platform
Pay-TV revenue in the United Kingdom (UK) 2012-2018, by platform (in million euros)
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Share of TV households in Germany 2008-2023, by reception channel

Share of TV households in Germany 2008-2023, by reception channel
Distribution of different types of television reception in households in Germany from 2008 to 2023
Streaming devices/services
6
- Video-on-Demand users worldwide 2018-2027, by segment
- SVOD subscriber count worldwide 2025, by service
- SVOD services reach worldwide 2024, by country
- Devices used to watch online video worldwide 2019
- Users of video-on-demand in the U.S. 2017-2027, by type
- SVOD service user shares in the U.S. 2015-2023
Streaming devices/services
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Video-on-Demand users worldwide 2018-2027, by segment

Video-on-Demand users worldwide 2018-2027, by segment
Users of Video-on-Demand worldwide from 2018 to 2027, by segment (in millions)
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SVOD subscriber count worldwide 2025, by service

SVOD subscriber count worldwide 2025, by service
Number of SVOD subscribers worldwide in 2025, by service (in millions)
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SVOD services reach worldwide 2024, by country

SVOD services reach worldwide 2024, by country
Ranking of countries with the highest penetration rate of subscription video-on-demand (SVOD) services worldwide in 2024
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Devices used to watch online video worldwide 2019

Devices used to watch online video worldwide 2019
Devices used to watch online video worldwide as of August 2019
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Users of video-on-demand in the U.S. 2017-2027, by type

Users of video-on-demand in the U.S. 2017-2027, by type
Number of video-on-demand users in the United States from 2017 to 2027, by type (in millions)
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SVOD service user shares in the U.S. 2015-2023

SVOD service user shares in the U.S. 2015-2023
Share of consumers who have a subscription video-on-demand (SVOD) service in the United States from 2015 to 2023
Over-the-Top (OTT) TV
7
- Number of OTT subscribers worldwide 2012-2021
- OTT TV and video revenue worldwide 2029, by source
- OTT TV and video revenue worldwide 2020-2026, by country
- OTT video services penetration rate 2021, by country
- Number of OTT video service users in the U.S. 2017-2022
- Number of OTT subscribers in the U.S. 2017-2022
- Viewer numbers for selected OTT services in the U.S. 2018-2024
Over-the-Top (OTT) TV
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Number of OTT subscribers worldwide 2012-2021

Number of OTT subscribers worldwide 2012-2021
Number of over-the-top (OTT) subscription video service subscribers worldwide from 2012 to 2021 (in millions)
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OTT TV and video revenue worldwide 2029, by source

OTT TV and video revenue worldwide 2029, by source
Over-the-top (OTT) TV and video revenue worldwide in 2029, by source and region (in billion U.S. dollars)
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OTT TV and video revenue worldwide 2020-2026, by country

OTT TV and video revenue worldwide 2020-2026, by country
Over-the-top (OTT) TV and video revenue worldwide from 2020 to 2026, by country (in billion U.S. dollars)Â Â Â Â
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OTT video services penetration rate 2021, by country

OTT video services penetration rate 2021, by country
Number of over-the-top (OTT) subscriptions per 100 households in select countries worldwide in 4th quarter 2022
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Number of OTT video service users in the U.S. 2017-2022

Number of OTT video service users in the U.S. 2017-2022
Number of over-the-top (OTT) service users in the United States from 2017 to 2022 (in millions)
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Number of OTT subscribers in the U.S. 2017-2022

Number of OTT subscribers in the U.S. 2017-2022
Number of over-the-top (OTT) subscription video service subscribers in the United States from 2017 to 2022 (in millions)
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Viewer numbers for selected OTT services in the U.S. 2018-2024

Viewer numbers for selected OTT services in the U.S. 2018-2024
Number of over-the-top (OTT) video viewers in the United States from 2018 to 2024, by provider (in millions)
Connected/smart TV
7
- Smart and UHD TV shipment share worldwide in 4Q '18, by region
- Smart TVs shipment share worldwide 2018, by operating system
- Connected TV device market share in the U.S. 2019, by platform
- Number of smart TV users in the United States 2016-2022
- Share of smart TVs in U.S. households June 2017-2021, by OEM
- Household penetration of smart TV sets in the United Kingdom (UK) 2014-2025
- Volume of smart TV sales China 2014-2019
Connected/smart TV
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Smart and UHD TV shipment share worldwide in 4Q '18, by region

Smart and UHD TV shipment share worldwide in 4Q '18, by region
Smart and Ultra HD (UHD) TV shipment share of overall TV shipment in the fourth quarter of 2018, by region
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Smart TVs shipment share worldwide 2018, by operating system

Smart TVs shipment share worldwide 2018, by operating system
Share of smart TV shipments worldwide in 2018, by operating system
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Connected TV device market share in the U.S. 2019, by platform

Connected TV device market share in the U.S. 2019, by platform
Connected TV device shipment share in United States as of 1st quarter 2019, by platform
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Number of smart TV users in the United States 2016-2022

Number of smart TV users in the United States 2016-2022
Number of smart TV users in the United States from 2016 to 2022 (in millions)*
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Share of smart TVs in U.S. households June 2017-2021, by OEM

Share of smart TVs in U.S. households June 2017-2021, by OEM
Share of smart TVs in U.S. households during the month of June from 2019 to 2021, by OEM
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Household penetration of smart TV sets in the United Kingdom (UK) 2014-2025

Household penetration of smart TV sets in the United Kingdom (UK) 2014-2025
Household penetration of smart TV sets in the United Kingdom (UK) from 2014 to 2025
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Volume of smart TV sales China 2014-2019

Volume of smart TV sales China 2014-2019
Sales volume of smart television sets in China from 2014 to 2019 (in million units)
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