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Average daily time spent watching video-on-demand (VOD) per user worldwide from 2021 to 2024, by device (in minutes)

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Source

Release date

April 2025

Region

Worldwide

Survey time period

2021 to 2024

Citation formats

VOD consumption time worldwide 2021-2024, by device

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, Jun 17, 2025

During 2024, the daily time spent by users worldwide consuming video-on-demand (VOD) content on their TV sets experienced a small decrease compared to the corresponding period in 2023. In 2024, users worldwide spent approximately ** minutes watching VOD content via TV, down from the ** minutes per day recorded during 2023. Consumers spent most of their VOD time watching content via consoles and set-top boxes (STB).

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Statistics on " Connected TV viewership in the United States "

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Overview

7

Device brands and streaming services

6

Consumer behavior

7

Perception of CTV ads

4

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Topics

Video streaming worldwideAmazon Prime VideoNetflixMaxDisney Plus
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per month, billed annually 1
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