Types of personal data users are willing to share with brands and retailers for a more personalized shopping experience in the United States as of March 2024
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Share of respondents
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Over half of the consumers surveyed in the United States in 2024 were willing to share their interests and hobbies with brands and retailers in order to get a more personalized shopping experience. Customers were most comfortable sharing their email address (** percent), demographic data (** percent), and browsing history on the shopping site (** percent).
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Bizrate Insights. (May 1, 2024). Types of personal data users are willing to share with brands and retailers for a more personalized shopping experience in the United States as of March 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1421564/data-types-shared-with-advertiser-us/
Bizrate Insights. "Types of personal data users are willing to share with brands and retailers for a more personalized shopping experience in the United States as of March 2024." Chart. May 1, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1421564/data-types-shared-with-advertiser-us/
Bizrate Insights. (2024). Types of personal data users are willing to share with brands and retailers for a more personalized shopping experience in the United States as of March 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1421564/data-types-shared-with-advertiser-us/
Bizrate Insights. "Types of Personal Data Users Are Willing to Share with Brands and Retailers for a More Personalized Shopping Experience in The United States as of March 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 1 May 2024, /statistics/1421564/data-types-shared-with-advertiser-us/
Bizrate Insights, Types of personal data users are willing to share with brands and retailers for a more personalized shopping experience in the United States as of March 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1421564/data-types-shared-with-advertiser-us/ (last visited August 13, 2026)
Types of personal data users are willing to share with brands and retailers for a more personalized shopping experience in the United States as of March 2024 [Graph], Bizrate Insights, May 1, 2024. [Online]. Available: /statistics/1421564/data-types-shared-with-advertiser-us/
