average of more than 10,000 respondents per brand per surveyed year
Age group
18 years and older
Special properties
among over 3.2 thousand brands
Supplementary notes
According to the source, brands are ranked by net trust rating, which consists of the difference between the share of respondents trusting each brand to do the right thing and the share of those not trusting it.
Dawn Dish Soap ranked first as the most trusted brand in the United States in 2026. The Procter & Gamble brand scored a net trust rating of **** points. BAND-AID continued in the second position, with **** points.
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MarketingCharts. (July 15, 2026). Most trusted brands in the United States in 2026 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/1374748/most-trusted-brands-usa/
MarketingCharts. "Most trusted brands in the United States in 2026." Chart. July 15, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/1374748/most-trusted-brands-usa/
MarketingCharts. (2026). Most trusted brands in the United States in 2026. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/1374748/most-trusted-brands-usa/
MarketingCharts. "Most Trusted Brands in The United States in 2026." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 15 Jul 2026, /statistics/1374748/most-trusted-brands-usa/
MarketingCharts, Most trusted brands in the United States in 2026 ÀÖ²¥´«Ã½app×îа汾, /statistics/1374748/most-trusted-brands-usa/ (last visited August 19, 2026)
Most trusted brands in the United States in 2026 [Graph], MarketingCharts, July 15, 2026. [Online]. Available: /statistics/1374748/most-trusted-brands-usa/
