As of October 2025, approximately ** percent of adult members of loyalty programs surveyed across the United States said efficient and enjoyable digital experiences constituted either an important or very important attribute of a brand's loyalty program. Around ** percent of respondents cited contributing to missions and causes, while ** percent mentioned opportunities to participate in community member events.
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Deloitte. (January 12, 2026). Leading attributes of loyalty programs according to adults in the United States as of October 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/1662367/attributes-loyalty-programs-united-states/
Deloitte. "Leading attributes of loyalty programs according to adults in the United States as of October 2025." Chart. January 12, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/1662367/attributes-loyalty-programs-united-states/
Deloitte. (2026). Leading attributes of loyalty programs according to adults in the United States as of October 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/1662367/attributes-loyalty-programs-united-states/
Deloitte. "Leading Attributes of Loyalty Programs According to Adults in The United States as of October 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 12 Jan 2026, /statistics/1662367/attributes-loyalty-programs-united-states/
Deloitte, Leading attributes of loyalty programs according to adults in the United States as of October 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/1662367/attributes-loyalty-programs-united-states/ (last visited August 18, 2026)
Leading attributes of loyalty programs according to adults in the United States as of October 2025 [Graph], Deloitte, January 12, 2026. [Online]. Available: /statistics/1662367/attributes-loyalty-programs-united-states/
