As of October 2025, approximately ** percent of adult members of loyalty programs surveyed across the United States reported redeeming their points or rewards in their preferred brand's loyalty program either regularly or as soon as they reach the minimum threshold. Around ** percent of respondents said they did it only after accumulating a significant amount of points or rewards.
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Deloitte. (January 12, 2026). Frequency of redemption of points/rewards in preferred brands' loyalty programs among adults in the United States as of October 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/1662368/loyalty-programs-redemption-frequency-united-states/
Deloitte. "Frequency of redemption of points/rewards in preferred brands' loyalty programs among adults in the United States as of October 2025." Chart. January 12, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/1662368/loyalty-programs-redemption-frequency-united-states/
Deloitte. (2026). Frequency of redemption of points/rewards in preferred brands' loyalty programs among adults in the United States as of October 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/1662368/loyalty-programs-redemption-frequency-united-states/
Deloitte. "Frequency of Redemption of Points/Rewards in Preferred Brands' Loyalty Programs among Adults in The United States as of October 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 12 Jan 2026, /statistics/1662368/loyalty-programs-redemption-frequency-united-states/
Deloitte, Frequency of redemption of points/rewards in preferred brands' loyalty programs among adults in the United States as of October 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/1662368/loyalty-programs-redemption-frequency-united-states/ (last visited August 18, 2026)
Frequency of redemption of points/rewards in preferred brands' loyalty programs among adults in the United States as of October 2025 [Graph], Deloitte, January 12, 2026. [Online]. Available: /statistics/1662368/loyalty-programs-redemption-frequency-united-states/
