During a 2024 survey carried out in Austria, responding online consumers most often felt advertising was informative and influential, but also annoying and exaggerated. The answer "necessary" also ranked quite high, pointing out to a general understanding that advertising is necessary to support media.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Österreichischer Werberat. (January 30, 2025). Public perception of advertising among online population in Austria as of October 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1609239/perception-advertising-austria/
Österreichischer Werberat. "Public perception of advertising among online population in Austria as of October 2024." Chart. January 30, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1609239/perception-advertising-austria/
Österreichischer Werberat. (2025). Public perception of advertising among online population in Austria as of October 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1609239/perception-advertising-austria/
Österreichischer Werberat. "Public Perception of Advertising among Online Population in Austria as of October 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 30 Jan 2025, /statistics/1609239/perception-advertising-austria/
Österreichischer Werberat, Public perception of advertising among online population in Austria as of October 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1609239/perception-advertising-austria/ (last visited August 13, 2026)
Public perception of advertising among online population in Austria as of October 2024 [Graph], Österreichischer Werberat, January 30, 2025. [Online]. Available: /statistics/1609239/perception-advertising-austria/
