During a survey published in August 2024, approximately ** percent of responding adult consumers in the United States reported receiving the right amount of direct mail. Around ** percent said they received it too frequently. According to the same study, U.S. consumers' leading expectations toward direct mail marketing included personalization.
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Lob. (June 26, 2025). Consumer perception of direct mail frequency in the United States as of August 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1329774/direct-mail-frequency-perception/
Lob. "Consumer perception of direct mail frequency in the United States as of August 2024." Chart. June 26, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1329774/direct-mail-frequency-perception/
Lob. (2025). Consumer perception of direct mail frequency in the United States as of August 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1329774/direct-mail-frequency-perception/
Lob. "Consumer Perception of Direct Mail Frequency in The United States as of August 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 26 Jun 2025, /statistics/1329774/direct-mail-frequency-perception/
Lob, Consumer perception of direct mail frequency in the United States as of August 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1329774/direct-mail-frequency-perception/ (last visited August 12, 2026)
Consumer perception of direct mail frequency in the United States as of August 2024 [Graph], Lob, June 26, 2025. [Online]. Available: /statistics/1329774/direct-mail-frequency-perception/
