During a 2025 survey among adults across the United States, approximately ** percent of respondents said the direct mail format they were most likely to read was a letter in an envelope. The catalog and postcard formats followed, selected by ** and ** percent, respectively.
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Lob. (June 26, 2025). Direct mail formats consumers were most likely to read in the United States as of May 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1329564/preferred-direct-mail-formats-us/
Lob. "Direct mail formats consumers were most likely to read in the United States as of May 2025." Chart. June 26, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1329564/preferred-direct-mail-formats-us/
Lob. (2025). Direct mail formats consumers were most likely to read in the United States as of May 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1329564/preferred-direct-mail-formats-us/
Lob. "Direct Mail Formats Consumers Were Most Likely to Read in The United States as of May 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 26 Jun 2025, /statistics/1329564/preferred-direct-mail-formats-us/
Lob, Direct mail formats consumers were most likely to read in the United States as of May 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/1329564/preferred-direct-mail-formats-us/ (last visited August 13, 2026)
Direct mail formats consumers were most likely to read in the United States as of May 2025 [Graph], Lob, June 26, 2025. [Online]. Available: /statistics/1329564/preferred-direct-mail-formats-us/
