Annual change in direct mail spending in 2024 and expected change for 2025 according to marketers and media professionals in the United States as of December 2024
Characteristic
Increased significantly (10%+)
Increased somewhat (1-10%)
Didn't materially change (+/- 1%)
Decreased somewhat (-1-10%)
Decreased significantly (-10%+)
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During a late 2024 survey among marketers and media professionals in the United States, approximately ** percent reported that their companies raised direct mail spending by over *** percent that year. Additionally, ** percent said their employers planned to increase the direct mail expenditure by more than *** percent in 2025, with ** percent reporting intentions to raise it by over ** percent. In 2024, the U.S. direct mail spending surpassed an estimated ** billion U.S. dollars.
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Winterberry Group. (January 6, 2025). Annual change in direct mail spending in 2024 and expected change for 2025 according to marketers and media professionals in the United States as of December 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1401972/changes-direct-mail-budgets/
Winterberry Group. "Annual change in direct mail spending in 2024 and expected change for 2025 according to marketers and media professionals in the United States as of December 2024." Chart. January 6, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1401972/changes-direct-mail-budgets/
Winterberry Group. (2025). Annual change in direct mail spending in 2024 and expected change for 2025 according to marketers and media professionals in the United States as of December 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1401972/changes-direct-mail-budgets/
Winterberry Group. "Annual Change in Direct Mail Spending in 2024 and Expected Change for 2025 According to Marketers and Media Professionals in The United States as of December 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 6 Jan 2025, /statistics/1401972/changes-direct-mail-budgets/
Winterberry Group, Annual change in direct mail spending in 2024 and expected change for 2025 according to marketers and media professionals in the United States as of December 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1401972/changes-direct-mail-budgets/ (last visited August 13, 2026)
Annual change in direct mail spending in 2024 and expected change for 2025 according to marketers and media professionals in the United States as of December 2024 [Graph], Winterberry Group, January 6, 2025. [Online]. Available: /statistics/1401972/changes-direct-mail-budgets/
